This pen can go where no pen has gone before. The Zebra X-701 writes at extreme angles (even upside down!), in hot and cold climates, and is certified military grade. It's uniquely-crafted 'unique built-in manual pressure pump' is activated when the button is depressed, applying a small amount of air pressure to the inserted refill. This is what enables it to function in extreme environments - a finely engineered writing instrument.
The Company's Zebra trademark was adopted in 1914. Legend has it that Mr. Ishikawa, founder of Zebra Co. Ltd. in Japan, wanted a company name that would be memorable and also appropriate for their export business to other countries. He took an English/Japanese dictionary and, opening it Japanese style from the back, started with the “Z” words. He stopped at “Zebra”.
Upon further research, Mr. Ishikawa found that zebras are gentle animals with a strong family herding instinct. This was an important attribute, since he wanted to build a business in which employees and customers were all part of a family-like culture. The fact that the zebra looks like it is decorated with large calligraphic pen strokes may have also appealed to the visual image he was seeking.
Today the Zebra Pen brand is as unique as the products they sell. Zebra Pen UK offers an extensive line of writing instruments including ballpoint pens, highlighters, mechanical pencils, and gel rollers. They stand behind their name and guarantee quality, satisfaction, and ultimate writing performance.
Extracted from Zebrapen's official UK website.